Course Description

WHAT CAN BRAND SCHOOL DO FOR YOU?

Know if you have a rockstar product or service.

Finally understand your customer so you can speak their language.

Learn how to communicate with the contractors you hire.

Fast track defining your unique brand and save potentially years of rework.

Learn my proven marketing strategies and secrets for getting noticed.

Finally charge what you are worth because you have so much VALUE!


WHY DO YOU NEED THIS COURSE?

Because starting and growing a business is hard and the toughest part is being seen and heard over all the noise that’s out there. Sometimes it’s enough to make you want to give up.

But, do you really want to go back to a full-time job making money for someone else; making their dreams come true while you struggle?

LET'S SAY, "NO!" TOGETHER.


FINALLY, there is an affordable way to learn the secrets of branding that all the big name companies know. BRANDING FOR MOO-LAH™ provides you with branding expertise that’s virtually impossible to find outside of a classroom and gives you access to one-on-one help on an ongoing basis so you can build a brand that gets noticed and converts more sales... lots and lots of sales. This course is your secret weapon and it won’t cost you a bajillion dollars. You've got nothing to lose and everything to gain!




Kelly Lucente

When it comes to branding and marketing, I’ve pretty much seen and done it all. From coordinating on the ’92 Super Bowl Halftime Show to an inline skate race on the INDY 500 track, my experience building brands for nationally recognized companies like Women’s Leadership LIVE, founded by Linda McMahon, current Administrator, United States Small Business Administration and sharing the stage with international celebrities such as Kevin Harrington, original Shark from Shark Tank, and Ken Kragen, creator of We Are the World and Hands Across America, have given me immeasurable insight and knowledge around the branding challenges that small businesses face.Now, I have brought that expertise out of the corporate world to teach entrepreneurs how the exact same systems and procedures can be used to improve their brand and increase sales. I want those industry secrets that are tossed around the c-suites of the corporate world to help small businesses get the success they deserve.

Course curriculum

    1. HELLO FROM KELLY

    2. BRAND SCHOOL FULL WORKBOOK

    3. MOO-LAH-GY - COMPLETE BOOK

    4. JOIN THE CONVERSATION

    5. 911 CALL WITH KELLY

    6. BRAND CHAT INTERVIEWS

    7. RESOURCES

    1. INTRO

    2. LESSON 1: BRAND ANATOMY

    3. LESSON 2: TRUST

    4. LESSON 3: BRANDING PROCESS

    5. MOO-LAH-GY CHAPTER 1

    1. INTRO

    2. LESSON 1: MISSION STATEMENT

    3. LESSON 2: VALUE PROPOSITION

    4. LESSON 3: DIFFERENTIATION

    5. LESSON 4: COMPETITION

    6. LESSON 5: SWOT ANALYSIS

    7. LESSON 6: CUSTOMER PERSONA

    8. MOO-LAH-GY CHAPTER 2

    1. INTRO

    2. LESSON 1: CORPORATE BRAND

    3. LESSON 2: PERSONAL BRAND

    4. LESSON 3: BALANCING BOTH

    5. LESSON 4: THE POWER OF 3

    6. MOO-LAH-GY CHAPTER 3

    1. INTRO

    2. LESSON 1: GREAT DESIGN

    3. LESSON 2: THE DESIGN PROCESS

    4. LESSON 3: CREATIVE BRIEF

    5. LESSON 4: BRAND STYLE GUIDE

    6. LESSON 5: LOGO

    7. LESSON 6: COLOR

    8. LESSON 7: TYPOGRAPHY

    9. LESSON 8: IMAGERY

    10. MOO-LAH-GY CHAPTER 5

    1. INTRO

    2. LESSON 1: THE BIG IDEA

    3. LESSON 2: BRANDING VS. MARKETING

    4. LESSON 3: DEFINE YOUR BRAND

    5. LESSON 4: NAMING

    6. MOO-LAH-GY CHAPTER 5

About this course

  • $497.00
  • 62 lessons
  • 1.5 hours of video content

Reviews

5 star rating

So thorough and great!

Elizabeth Ferry-Perata

I am a new author and this course helped me look at my as a personal brand! This course helped me look at my strengths and how I can create a brand that make...

Read More

I am a new author and this course helped me look at my as a personal brand! This course helped me look at my strengths and how I can create a brand that makes me stand out. I am still learning as I go but this was definitely worth it! I recommend this to anyone wanting to stand out and think about some creative ways to make any author stand out.

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Explain how different pricing options might be valuable to different segments of your audience.